Discuss when a speaker would consider the primacy and recency effect.

What will be an ideal response?


- A speaker needs to determine when to present the strongest main point
- Primacy effect says to put the strongest idea first
- Recency effect says to put the strongest idea last
- A speaker needs to consider the audience's perception and know if they need to build up their trust in the speaker
- Often the strength of an idea depends not on the idea itself, but on how that idea sits with the audience
- However, if one idea seems weaker than the others, you should present it in a middle position rather than either toward the beginning or toward the end.

Communication & Mass Media

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All of the following are strategies for managing communication apprehension EXCEPT

A) Reframe the way you think about giving a presentation. B) Avoid any public speaking situations that might cause you to feel anxious. C) Replace irrational thoughts with realistic expectations. D) Recognize that you will probably feel more anxiety before you give the speech than you will feel while you are giving the speech. E) All of the answer choices for this question are recommended in the text as strategies for managing communication apprehension.

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Attribution is

A) giving someone credit for the work they have done. B) a process used to explain the motivation for a person's behavior. C) a method to cite sources in research papers. D) taking credit for work you have done.

Communication & Mass Media

Theprimarysourceoflight in three-point lightingis

a. fill light b. spot light c. back light d. keylight

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Pierre enjoys listening to a certain host on a radio show driving home from work every evening. By choosing to listen to this host and not to others, Pierre is being what in his listening?

a. perceptive b. selective c. constructive d. sympathetic

Communication & Mass Media