As your textbook explains, persuasion takes place only if the audience is strongly in favor of the speaker's position by the end of the speech.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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Describe one way in which a speaker can use similarity to increase his or her effectiveness.

What will be an ideal response?

Communication & Mass Media

If a benefits brochure prepared by the personnel department must have approval from the public relations department before production, the public relations department is described as having

A) advisory authority. B) compulsory-advisory authority. C) concurring authority. D) command authority level. E) advise and consent.

Communication & Mass Media

What are examples of speeches of tribute?

A. testimonials, eulogies, toasts, and roasts B. symposia, group discussions, and forums C. pep talks, commencement addresses, and after-dinner speeches D. epideictic, forensic, and deliberative speeches

Communication & Mass Media

Make an argument for why our society condones some forms of deception (e.g., those involved in tact, discretion, politeness) while condemning others (e.g., perjury, bearing false witness). Is this an example of social hypocrisy or is there an underlying logic to this distinction? Back up your position with examples, and be sure to acknowledge the strengths of the opposing viewpoint.

What will be an ideal response?

Communication & Mass Media