The first step of the business buying process is ________
A) general needs description
B) product specification
C) order-routine specification
D) problem recognition
E) performance review
D
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In the local paper, a car dealership advertises a small used car for a great price and a low interest rate loan. When Patrice comes in to look at that car, the salesman steers her away from the advertised car. Instead, the salesman tries to convince her to buy a different used car with a much higher interest rate loan. What unfair sales practice might this be an example of?
A. false advertising B. fraud C. warranty breach D. bait and switch
Knowledge of the exchange rate is necessary to apply the money measure concept in case of international transactions
Indicate whether the statement is true or false
Which of the following is not one of the emerging technologies being used to better
serve customers today? a. Internet b. 1-800 numbers c. Face-to-face encounters d. Call centers
Define exhaustive and mutually exclusive in relation to questionnaires. What problems exist if a question is not exhaustive or mutually exclusive?