Which three groups of marketers help satisfy a customer's needs?
What will be an ideal response?
In satisfying customer needs, one can draw a distinction between responsive marketing, anticipative marketing, and creative marketing. A responsive marketer finds a stated need and fills it. An anticipative marketer looks ahead to needs customers may have in the near future. A creative marketer discovers solutions customers did not ask for but to which they enthusiastically respond. Creative marketers are proactive market-driving firms, not just market-driven ones.
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In addition to ongoing feedback processes, companies should consider:
A) focus groups. B) mystery shoppers. C) explorer groups. D) All of the above.
____________ refers to a group of technologies for distributing audio or video programs over the Internet using a publisher/subscriber method
a. Podcasting b. Webcasting c. Websiting d. Webenabling e. Webscribing
The role played by women may present some difficult ethical problems for firms doing business internationally.
Answer the following statement true (T) or false (F)
Express warranties can be found in a seller's brochure
Answer the following statement true (T) or false (F)