The goal of integrated marketing communications (IMC) is to generate both short-term financial returns and build long-term brand and shareholder value.
Answer the following statement true (T) or false (F)
True
Integrated marketing communications is a strategic business process used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates, and other targeted relevant external and internal audiences. The goal is to generate both short-term financial returns and build long-term brand and shareholder value.
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If the exchange rate equals the ratio of price indexes in two countries, there is said to be
A. one price fits all. B. absolute purchasing-power parity. C. relative purchasing-power parity. D. interest-rate parity.
According to researchers, which of the following is the correct order in which content of print advertisements matter?
A) picture-headline-copy B) copy-picture-headline C) headline-copy-picture D) picture-copy-headline E) copy-headline-picture
An appeals court ordered the money returned, however, the IRS didn't comply
A) properly constructed sentence B) misplaced part C) lacks parallel parts D) dangler E) comma splice
Power refers to which of the following?
a. senior executives who can introduce you to other powerful people b. people who have the ability to fund your project c. experts in the field d. the ability that you have to convince others of your endeavor.