The characteristics of an opinion leader from the local peer group include what? (Select all that apply.)
a. Considered by associates as technically competent
b. Viewed as a respected source of influence
c. Narrow but clearly defined sphere of influence
d. Trusted to evaluate new information in the context of group norms
e. Full and dedicated member of the local group
ANS: A, B, D, E
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Correct This is a characteristic recommended for an opinion leader from the local peer group.
This is a characteristic recommended for an opinion leader from the local peer group.
This is a characteristic recommended for an opinion leader from the local peer group.
This is a characteristic recommended for an opinion leader from the local peer group.
Incorrect This is not a characteristic recommended for an opinion leader from the local peer group.
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