The Main Game, a retail store, appeals to people who enjoy role-playing games. The store carries games, books, and has a play area where fans can meet and play against one another. The store mainly targets people who enjoy adventure and games. Therefore, the store is using ________ as the scheme for classifying its target market.
A. demographic segmentation
B. geodemographic segmentation
C. benefit segmentation
D. lifestyle segmentation
E. geographic segmentation
Answer: D
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Predatory pricing is not an antitrust violation because the tactic can eliminate a firm’s competitors, enabling it to increase prices and earn higher profits to benefit its owners and employees.
Answer the following statement true (T) or false (F)
Markdowns, employee discounts, and stock shortages are examples of _____
a. LIFO accounting entries b. pilferage c. deductions from retail value d. entries in the cost method of accounting
The breakeven point is the point where the sales revenues are equal to the total variable costs plus the total fixed costs
Indicate whether the statement is true or false
A news story on the bonuses received by executives of a bank that received bailout money from the Federal government is an example of:
A. a sales promotion B. free advertising C. demarketing D. newspaper advertising E. publicity