Which tool for evaluating social media marketing strategies tells marketers how many people the organization influences, how much it influences them, and the influence of its customer network across social media platforms?
A. Google Analytics
B. My Top Tweet
C. revenue per ad dollar
D. Klout
E. Wildfire's Social Media Monitor
Answer: D
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Which of the following ratios provides a solvency measure that shows the margin of safety of bondholders and also gives an indication of the potential ability of the business to borrow additional funds on a long-term basis?
a. ratio of fixed assets to long-term liabilities b. ratio of net sales to assets c. number of days' sales in receivables d. rate earned on stockholders' equity
Answer the following statements true (T) or false (F)
1. According to Michael Porter, three service strategies include a lower price, a differentiated product, and finding a market niche. 2. Scenario planning and the Delphi technique are quantitative forecasting techniques. 3. The best of strategic plans may have to be changed, because the future is uncertain. 4. Three important factors that will influence future hospitality organizations are changing technology, the entry of Generation Y into the workforce, and changes in market segment definitions. 5. Some factors that will affect future hospitality organizations are predictable and simple, like estimating how many teenagers will be available for work in ten years.
The income statement is also known as the profit and loss statement.
Answer the following statement true (T) or false (F)
Jackson will be attending a professional conference in Vietnam. What should he do to try to enhance oral communication with his colleagues?
A) Assume that his colleagues will speak English well because it is so widely used around the world. B) Learn how to speak Vietnamese fluently. C) Assume that a yes, a nod, or a smile indicates comprehension. D) Listen without interrupting.