__________ are consumers that can be grouped together because of specific demographics or special interests such as hobbies or politics
a. Segmented audiences
b. Mass audiences
c. Wide audiences
d. General audiences
ANSWER:
a
You might also like to view...
Psychological Reactance Theory explains why the "Just Say No" to drugs campaign was successful in reducing the number of teenagers experimenting with drugs
Indicate whether the statement is true or false
When you show that you are interested in what another person has to say by being receiver ?oriented, receptive, and responsive to his/her message, you are demonstrating
a. openness. b. certainty. c. neutrality. d. supportiveness.
It is a good idea for a journalist to make every word count and omit needless words
Indicate whether the statement is true or false
Kendall's project team is reviewing the information that it received from other teams in the organization. They focus on interpreting the information to determine its level of equivocality. Which stage of the process of equivocality reduction does this scenario represent?
A. retention B. enactment C. selection D. identification