What is payola?

a. when a person wins the lottery
b. Friday's when journalists get their paychecks
c. When freelancers for the New York Times were paid for their old work being placed on theTimes web site
c. When disc jockeys are bribed to give new artists air time and radio play


C

Communication & Mass Media

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Lennart Nilsson is a world-renowned photographer. He is noted for his photographs of medical subjects such as in vivo human embryos. Nilsson's photos are admired because of their

a) unusualness. b) drama. c) expression. d) action.

Communication & Mass Media

McLuhan focused on the shift from oral traditions to print societies and later from print societies to electronic media and argued that new technologies ______.

A. make it harder for us to communicate B. do not influence us as a society C. rework the balance of our senses as we consume content D. make us as consumers less attuned to what we are consuming

Communication & Mass Media

Working for the Great Work Company has exposed Dirk to opinions and perspectives that are not in the majority. Dirk, therefore is more likely to make better decisions and resolve problems more effectively

Indicate whether the statement is true or false.

Communication & Mass Media

The Marx Brothers were more dependent on their writers than quieter, more behavioral comics like Laurel and Hardy. ___

Indicate whether the statement is true or false

Communication & Mass Media