In the context of note-taking, the _____ involves citing the exact words from a source.
A. paraphrase method
B. explanatory method
C. direct quotation method
D. summary method
Answer: C
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Which of the following best describes a company's business portfolio?
A) the list of all the marketing activities in which the company invests B) the target segments of the company's various businesses C) the company's products or services in a particular market D) the collection of businesses and products that make up the company E) the company's strengths in terms of technology, people, and products
The story of ‘Chinese Whispers’ in chapter 15 of your textbook is representative of the idea that today ___________.
a. Instantaneous financial trading means that shocks felt in one market are communicated immediately around the world’s markets b. Chinese businesses can’t be trusted c. That China now produces most of what the world consumes d. Both a and b
Employees at TynsCorp can put aside money for health-related expenses by having it deducted from their paychecks. This is known as a
A. consumer-driven plan. B. healthcare spending plan. C. health reimbursement account. D. flexible spending account.
Which of the following is NOT true with respect to publicity?
A. Publicity attempt to attract attention to the firm without having to pay media costs. B. Publicity includes word-of-mouth communication. C. Publicity for B2B includes trade shows. D. Publicity includes a company's website and the material it posts on the website. E. Publicity includes coverage in the press.