A bus manufacturing company went into crisis mode after two of itslocal buses collided with each other, killing more than 70passengers

The company's spokesperson and PR department handled the crisis communications with the help and support of a media person. What should the company's PR department provide the media publication that helped them handle the crisis successfully?
a. Send a personal note thanking the reporters and an appreciation letter to the editor
b. Send a $200 Visa gift card to the reporters and the editor
c. Send personalized items to each reporter and the editor
d. Send expensive gifts to each reporter and the editor


A

Communication & Mass Media

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