Company names which are brands and have meaning to customers are known as:
A) corporate parent brands.
B) corporate brands.
C) sub-brands.
D) co-brands.
B
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Which of the following integrates information from across the company in order to automate order processing?
A) just-in-time inventory techniques (JIT) B) radio frequency identification (RFID) C) vertical marketing system (VMS) D) horizontal marketing system E) enterprise resource planning system (ERP)
In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. ________ choose familiar products and brands, favor American-made products, and are generally brand loyal.
A. Makers B. Thinkers C. Believers D. Achievers E. Experiencers
Which of the following is accurate concerning the correct use of a company name in the signature block of a letter?
a. The company name always appears as a line in the signature block. b. The company name is keyed in capital and lowercase letters above the complimentary close. c. The company name is keyed in all capital letters below the complimentary close and before the signature. d. The company name is not acceptable in the signature block.
The assumption of linearity is restrictive and not representative of many real-world aggregate planning situations. This statement is a major drawback of ______.
A. linear programming B. linear decision rule C. transportation model D. integer programming