Which of the following refers to pricing a product or service above its market value to cover the cost of giving a product away for free or for a marked discount?
a. direct cross-subsidies
b. price plus
c. freemium plus
d. BOGO pricing
a. direct cross-subsidies
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One of the main reasons why foreign firms are interested in buying U.S. companies is to gain entrance to the U.S. market. A decline in the value of the dollar relative to most foreign currencies makes this competitive strategy especially attractive.
Answer the following statement true (T) or false (F)
Discuss what you need to be careful of when using the startle or shock approach to getting the audience’s attention
What will be an ideal response?
Which of the following is true about the concept of sustainable development and sustainable business practice?
A. It suggests a radically new vision for integrating financial and environmental goals, compared with the growth model that preceded it. B. According to this concept, only individuals who can prove that they had been harmed by pollution can raise legal challenges. C. It focuses only on the costs that businesses incur in pursuing environmental goals. D. According to this concept, any harm to the environment can be adequately compensated.
Every year, Pamela provides a Thanksgiving dinner for employees on the Wednesday before the holiday. During this time, she thanks her employees for their hard work and singles out a few exemplary performers that typify the values she hold hear in her organization. This is an example of a ______.
A. story B. symbol C. language D. ritual