Product/market objectives may be expressed in terms of:
a. profitability, market share, and cash flow
b. profitability, market share, and growth
c. profitability, growth, and return on investment
d. all of the above
e. none of the above
b
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The problem-solving component of the skills model ______.
A. assesses leader performance B. demonstrates ability to construct organizational solutions C. demonstrates leader personality D. assesses social perceptions and behavioral flexibility
Key performance indicators are measurements that help an organization do which of the following?
A) create marketing strategies for new products B) quantify progress toward the achievement of marketing objectives C) analyze competitors' media strategies D) determine employee compensation packages E) analyze the artistic value of marketing communications
Those who embrace the ______ school believe a social entrepreneur is a change agent who produces change that improves the condition of people and society.
A. nonprofit sector B. corporate world C. social enterprise D. social innovation
The practice of "low balling" might work for a short period but not for the long term
Indicate whether the statement is true or false