When a person with some marketing training tries to convince the CEO and others to adopt marketing in a nonprofit, it is called a:
a. "pull" strategy
b. "push" strategy
c. target-audience centered strategy
d. market based strategy
e. a "functional design" strategy
B
Business
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Which form of an informal network is defined as consisting of a group of people who broadcast information only within their group?
A. gossip chain B. rumor string C. grapevine D. cluster chain
Business
A liability for dividends exists only when the board of directors declares them
Indicate whether the statement is true or false
Business
Organizations help to shape the ____________ of the persons working within them.
a. Identity b. Spending patterns c. Consumption patterns d. All of the above
Business
Which type of questions introduces a topic or area for exploration?
a. Closed b. Open c. Primary d. Secondary
Business