The first stage of the persuasive process in which you focus the audience’s attention on the issue and show why the issue is important is called


Answer: Issue awareness

Communication & Mass Media

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What was the response of major recording labels when independent producers introduced rap music?

A) They initially missed the significance of it. B) They quickly added rap artists to their labels. C) They attempted to kill rap music. D) They bought indie labels.

Communication & Mass Media

When you ask listeners to make a particular choice, you must be sensitive to your ________

responsibility not to manipulate them. Fill in the blanks with correct word

Communication & Mass Media

The value of public relations to an organization has __________ with technology because of the increased value of communication skills and an ability to predict and handle crises

a. increased b. decreased

Communication & Mass Media

At Westco Inc., a mission statement is presented to all new employees promoting its philosophy. It states that all departments should insist on quality performance from one another for the success of the company as a unit. When one unit fails, others will suffer. Which of the following systems approach elements is being promoted in this mission statement?

A. interdependence B. equifinality C. hierarchy D. boundaries/openness

Communication & Mass Media