Match the following elements of a business plan with their descriptions.
a. Executive summary. Choose...
i) Sets out practical aspects of the venture including key processes, information systems,
assets (e.g. premises, technologies), and controls.
ii) Sets out what venture aims to provide, why there is a demand and who is involved in the
process (e.g. customers, suppliers, partners).
iii) Outlines the key features of the venture and may highlight relevant points such as funding
required, growth potential and returns for investors.
iv) Analyses potential market and competition, summarizes marketing mix and explains how
products and services will be promoted.
b. The business opportunity. Choose...
i) Sets out practical aspects of the venture including key processes, information systems,
assets (e.g. premises, technologies), and controls.
ii) Sets out what venture aims to provide, why there is a demand and who is involved in the
process (e.g. customers, suppliers, partners).
iii) Outlines the key features of the venture and may highlight relevant points such as funding
required, growth potential and returns for investors.
iv) Analyses potential market and competition, summarizes marketing mix and explains how
products and services will be promoted.
c. Marketing and promotional strategy. Choose...
i) Sets out practical aspects of the venture including key processes, information systems,
assets (e.g. premises, technologies), and controls.
ii) Sets out what venture aims to provide, why there is a demand and who is involved in the
process (e.g. customers, suppliers, partners).
iii) Outlines the key features of the venture and may highlight relevant points such as funding
required, growth potential and returns for investors.
iv) Analyses potential market and competition, summarizes marketing mix and explains how
products and services will be promoted.
d. Operational strategy. Choose...
i) Sets out practical aspects of the venture including key processes, information systems,
assets (e.g. premises, technologies), and controls.
ii) Sets out what venture aims to provide, why there is a demand and who is involved in the
process (e.g. customers, suppliers, partners).
iii) Outlines the key features of the venture and may highlight relevant points such as funding
required, growth potential and returns for investors.
iv) Analyses potential market and competition, summarizes marketing mix and explains how
products and services will be promoted.
a. iii – Correct. - iii) Outlines the key features of the venture and may highlight relevant
points such as funding required, growth potential and returns for investors.
b. iii – Correct. - iii) Outlines the key features of the venture and may highlight relevant
points such as funding required, growth potential and returns for investors.
c. iv – Correct. - iv) Analyses potential market and competition, summarizes marketing mix
and explains how products and services will be promoted.
d. i – Correct - i). Sets out practical aspects of the venture including key processes,
information systems, assets (e.g. premises, technologies), and controls.
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Kerry Corporation acquires the publicly traded debt of Jett Corporation on December 31, Year 1 as a temporary investment of excess cash. The securities mature in 4 years. How will the securities be recorded on Kerry's December 31, Year 1 financial statement?
a. as long-term investment in marketable equity securities b. as current assets-marketable securities c. as bonds payable d. as short-term investment in marketable equity securities e. in a reserve account for future operating cash needs
Barrett is the ethics officer at Exton Corp., a publicly traded company. She wants to make sure that on-the-job consumption at Exton stays within legal and ethical bounds. Which action should she and the Exton board of directors take?
A. Do nothing. On-the-job consumption is a necessary part of hiring and retaining key executives. B. Set strict limits on what executives can spend on office redecoration or work-related celebrations. C. Permit on-the-job consumption but cancel executive bonuses. D. Forbid high-cost items such as executive office decoration, but permit lavish parties and celebrations because they are essential for morale.
Top-level executives in a large corporation have a distinct advantage over the leader of a small business in exerting their influence.
Answer the following statement true (T) or false (F)
Courts give significant weight—deference—to an agency’s judgment and interpretation of its rules.
Answer the following statement true (T) or false (F)