Trek Transport Company uses a mark associated with its name to distinguish its services from those of other trucking firms. This mark is
a. a certification mark.
b. a collective mark.
c. a service mark.
d. atrade name.
c
You might also like to view...
In terms of international e-commerce, large merchandise is normally shipped by:
A) the company selling the merchandise B) shipping companies such as DHL, FedEx, or UPS C) freight forwarders D) the company purchasing the merchandise
Marketing measurement has both process and structural implications for a business. Which of the following is a structural implication?
A) the need to assign staff to perform the necessary measurement tasks B) the need to understand how marketing information is generated C) the need to determine how employees are rewarded for using measurement data D) the need to determine how marketing information will be analyzed E) the need to determine how management will be rewarded for using measurement data
An evaluation of the how well a firm's buyers understand the computation of maintained markups can best be ascertained through a _____ audit
a. mystery shopper b. disguised c. horizontal d. nondisguised
Why do investors in new ventures prefer to take preferred stock in a venture instead of common stock?
a. Because preferred shareholders get paid dividends before common shareholders b. Because preferred stock is much cheaper c. Because preferred stock is always worth double common stock d. Because preferred stock is easier to sell