Explain the advantages of bundled pricing and give an example.
What will be an ideal response?
A form of psychological pricing, bundling will appear to offer a better deal. Customers purchase features and add-ons that they might not buy if making individual decisions. Customers are more likely to buy if they feel that they are getting a lower price. Examples will vary but may include “meals of the day” at restaurants, restaurant “meals” at fast-food establishments, cable television, phone packages, etc.
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Most persuasive messages take the direct approach
Indicate whether the statement is true or false.
When requesting vendor bids, the project management team prepares a _____, a document specifying all the system requirements and soliciting a formal plan from each vendor contacted.
A. request for comments (RFC) B. request for quotation (RFQ) C. request for proposal (RFP) D. request for information (RFI)
On January 1, Eastern College received $1,200,000 from its students for the spring semester that it recorded in Unearned Tuition and Fees. The term spans four months beginning on January 2 and the college spreads the revenue evenly over the months of the term. Assuming the college prepares adjustments monthly, what amount of tuition revenue should the college recognize on February 28?
A. $800,000. B. $1,200,000. C. $600,000. D. $900,000. E. $300,000.
Nalia is a millennial entering the workforce for the first time after college. If she is in the statistical majority, what will be most important factor for her in choosing a company to work for?
a. ethical culture/operation b. salary c. company reputation for financial success d. schedule flexibility and work/life balance