The perceived benefits, both monetary and nonmonetary, that customers receive from a product compared with the cost associated with obtaining it is referred to as
A. customer value.
B. a marketing exchange.
C. the marketing mix.
D. benefit segmentation.
E. relationship marketing.
Answer: A
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What best describes an organization’s outputs?
a. Outputs include products and services, as well as the satisfaction of employees and customers b. Outputs are an organization’s carbon footprint and environmental impact c. Outputs can be evaluated on a purely financial level d. Outputs only apply to the organization as a whole
The type of linear program that compares services to indicate which one is less productive or inefficient is called:
A) product mix. B) data envelopment analysis. C) marketing. D) blending.
If company A engages in false advertising that lures customers away from company B, and company B sues, under the Lanham Act it may collect:
a. the value of damage to its trademark reputation b. the value of profits lost due to the false advertising c. double the value of profits lost due to the false adverting d. treble the value of profits lost due to false advertising e. none of the other choices; the Lanham Act does not apply in such cases
When the net cash inflow is the same every year for a project after the initial investment, the internal rate of return of a project can be determined by dividing the initial investment required in the project by the annual net cash inflow. This computation yields a factor that can be looked up in a table of present values of annuities to find the internal rate of return.
Answer the following statement true (T) or false (F)