________ is a form of online word of mouth, or "word of mouse," that encourages consumers to pass along company-developed products and services or audio, video or written information to others online
A) Viral marketing
B) Guerrilla marketing
C) Microsite marketing
D) Interstitial marketing
E) Public relations
A
You might also like to view...
The Pacific division has the following income statement for the last quarter:The company's average operating assets for the period were $270,000. The company requires a minimum rate of return of 13%. The division's turnover was
a.3.25 b.2.65 c.2.07 d.2.62 e.3.62
A variable overhead spending variance is caused by
a. using more or fewer actual hours than the standard hours allowed for the production achieved. b. paying a higher/lower average actual overhead price per unit of the activity base than the standard price allowed per unit of the activity base. c. larger/smaller waste and shrinkage associated with the resources involved than expected. d. both b and c are causes.
A store that has no trading area of its own is a parasite
Indicate whether the statement is true or false
Which of the following is not one of the common types of insurance coverage that a corporation
might purchase in connection with its business? A) Business interruption insurance B) Key-person life insurance C) Product obsolescence insurance D) Fidelity insurance E) Workers' compensation Insurance