Which of the following statements is true of consumer markets versus business markets?
A. The distinction between these two market categories lies in the products themselves.
B. Business marketers (B2B) direct their efforts to people who are buying products for personal consumption.
C. The distinction between these two market categories lies in how the buyer will use the product.
D. Consumer marketers (B2C) direct their efforts to customers who are buying products to use either directly or indirectly to produce other products.
Answer: C
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The authors point out that servant leadership can work in an organization but only if the organization ______.
a. has a traditional pyramid structure b. has an inverted pyramid structure c. finds a way to bring the traditional pyramidal structure and the inverted pyramid together d. does not use any type of pyramid structure
What factor is not LIKELY responsible for Apple's decision to set up mobile phone manufacturing facilities in India?
A. franchising opportunities in India B. global standardization of mobile phone technology C. potential location advantages in wages, inflation rates, and tax rates that reduce costs D. comparatively lower exchange rate and political risks E. growth potential of India's emerging market
What information should employers provide employees in case of a waiver of claims?
Purchasing used equipment is acceptable as long its use does not send the wrong message to a customer.
Answer the following statement true (T) or false (F)