What is a marketing intelligence system? How can marketing intelligence data be collected?
What will be an ideal response?
A marketing intelligence system is a set of procedures and sources that managers use to obtain everyday information about developments in the marketing environment. The marketing intelligence system supplies happenings data. Marketing managers collect marketing intelligence in a variety of different ways, such as by reading books, newspapers, and trade publications; talking to customers, suppliers, and distributors; monitoring social media on the Internet; and meeting with other company managers.
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Which of the following is a question that the auditor would expect to find on the production process section of an internal control questionnaire?
A. Are all releases by storekeepers of raw materials from storage based on approved requisition documents? B. Are vendors' invoices for raw materials approved for payment by an employee who is independent of the cash disbursements function? C. Are signed checks for the purchase of raw materials mailed directly after signing without being returned to the person who authorized the invoice processing? D. Are details of individual disbursements for raw materials balanced with the total to be posted to the appropriate general ledger account?
What is cross-examination?
A. inspection of evidence by the trier of facts B. prospective jurors being questioned by the judge or lawyers of each party C. witnesses being questioned by the judge D. witnesses being questioned by the defendant's attorney
Mandolin Company has two divisions. Division A is interested in purchasing 10,000 units from Division B. Capacity is available for Division B to produce these units. The per unit market price is $30 per unit, with a variable cost of $17. The manager of Division A has offered to purchase the units at $15 per unit. In an effort to make this transfer price beneficial for the company as a whole, what
is the range of prices that should be used during negotiations between the two divisions? A) $15 to $30 B) $15 to $17 C) over $30 D) $17 to $30
The most important unwritten expectation is that
a. you not wear sleeveless T-shirts to work. b. you meet your coworkers for coffee at 10 a.m. each morning. c. you put in an honest day's work for an honest day's pay. d. none of these choices.