A product item is best described as a
A. component of a marketing mix.
B. particular brand.
C. specific characteristic of a product.
D. specific version of a product.
E. unit of measure for the product.
Answer: D
You might also like to view...
When testing cash balances at the balance sheet date, the auditor foots the bank reconciliation and traces its reported book balance to the trial balance and its bank balance to the standard confirmation. Which of the following assertions is being tested with these procedures?
a. Rights. b. Valuation. c. Existence. d. All of the above.
For a growing number of customers, short-term savings that result from low prices are more important than long-term value
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
Inclusion of a cash flow statement is mandatory.
"Cargo" and "freight" losses are the same thing in ocean marine insurance
Indicate whether the statement is true or false