To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of "extra chunky" premium cookies. This seems to be an effort at
A. product development.
B. market development.
C. diversification.
D. combination.
E. market penetration.
Answer: A
You might also like to view...
Which of the following items would typically not need an encumbrance?
A. Office Equipment B. New Building C. New Computer D. Regular Salaries
Federal regulations prohibit banks from charging a prepayment penalty for redeeming a CD before its maturity date
Indicate whether the statement is true or false.
The Fair Debt Collection Practices Act defines all of the following practices as abusive, EXCEPT:
a. unfair means to collect a debt. b. falsely representing that a lawsuit is about to be filed. c. telephoning the debtor at 8:00 a.m. d. using obscene language.
Consider the following statement: "Relationship marketing is not possible in a firm embracing a production orientation." Do you agree or disagree with this statement? Explain your answer.
What will be an ideal response?