The primary audience for the Go Red event were ______.

A. women aged 20–40
B. women aged 40–80
C. men aged 20–40
D. men aged 40–80


B. women aged 40–80

Communication & Mass Media

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PizzaLover is a pizza chain that operates in several major cities in the U.S. The chain has found that more people prefer home deliveries in the winter when it is too cold to go out for dinner

Therefore, the company runs an intensive campaign during the winter months highlighting its quick home delivery service. At the completion of the campaign, PizzaLover sees increased sales compared to the same period in the previous year. Which element of planning helped the company increase its sales, and why? a) Timing; since it was a seasonal campaign b) Budget; since it was planned properly c) Strategy; since the campaign's objectives were well thought out d) Situation; since it identified the right note that the public could identify with

Communication & Mass Media

One of the biggest consequences of attacks on journalists around the world is which of the following?

A. that the military has to expend resources rescuing them B. that young people are discouraged from becoming journalists C. that journalists are discouraged from telling stories about the countries where it is too dangerous for them to work D. that all of the attention from the attacks bring more attention to the areas where the attacks take place

Communication & Mass Media

In the systematic problem-solving method, brainstorming can be used to encourage input while:

A) ?identifying and defining the problem B) ?analyzing the problem. C) ?determining criteria for judging solutions D) ?generating a host of solutions.

Communication & Mass Media

Appreciative listening means listening for pleasure.

a. true b. false

Communication & Mass Media