The term out-of-home media refers to a variety of media—outdoor, transit, skywriting and the like
Indicate whether the statement is true or false
True .
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Susan doesn't have time to go to many movies or to watch TV because of her school responsibilities. Consequently, she reads the magazine Entertainment Weekly so that she can converse knowledgably with her friends and colleagues. According to uses and gratifications theory, this is an example of media being selected for the purpose of _____.
a. entertainment b. personal identity c. information d. integration and social action
The editor rejected an article because the journalist did not mention the origin of a picture anywhere in the content. What was the missing element?
a) Source b) Credits c) Legend d) Headline
The “formula with farce” mentioned in the text refers to:
a. the fact that the genre of “reality television” is deceptive and far from reality b. the strategy of identifying niche markets c. media stories that start with an ordinary situation and then remove the audience from reality one step at a time d. the common formula for suspense movies
Since most people interact with a wide variety of people, most of one’s daily interactions are
a. formal. b. homogeneous. c. isolated. d. intercultural.