A firm has a huge amount of individual customer data saved in different databases. Which of the following can be used to integrate, analyze, and apply the available information effectively?
A) online market research tools
B) integrated marketing systems
C) CRM systems
D) internal survey methods
E) quality assurance tools
C
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Differentiate between a solicited proposal and an unsolicited proposal.
What will be an ideal response?
A company would most likely use this component when it is introducing new products and wants to entice its salespeople to achieve some short-term goal. Identify this compensation scheme
A) sales contests B) bonuses C) straight salaries D) trade allowances
Jessica works at the Pro Shop. New management has been hired to turn the place around. They explained a new way to pump up sales and drum up new business. Jessica knows that she could make a difference, but does not see the value in her position anymore and wants to do something else. What psychological empowerment beliefs is Jessica feeling about herself working at the Pro Shop?
a. Low competence and High impact b. High impact and Low meaningfulness c. High self-determination and Low impact d. High competence and High meaningfulness
Which of the following must be captured, stored, and calculated to measure the monetary value dimension of the RFM approach?
a. The date of most recent purchase b. The average amount of sales for each customer c. The average time between two purchases d. All of the above