How important is advertising to the success of a magazine?
What will be an ideal response?
ANSWER:
Advertising is a crucial source of revenue for most magazines, and the competition for ads is very intense. For most consumer magazines, ads are a far more important source of revenue than subscriptions, but the magazine must reach the right audience for the advertiser. In some magazines, ad pages almost equal the number of editorial pages. Advertisers compare audiences when deciding to advertise in different magazines, online or print publications, radio, or TV.
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The manner in which a speaker organizes a message and chooses sources is dependent on the purpose of the message
Indicate whether the statement is true or false.
Listeners mentally evade persuasive messages that cause them discomfort by
A) deliberately misunderstanding the speaker's message. B) hearing only the parts of the message they can deal with comfortably. C) changing the focus of the message so that it doesn't seem to apply to them. D) all of the above
Howe, Howe, and Mindell propose that our locus
of control value refers to the value we place as organizational members on connections between our efforts and the success or failure of the organization. Indicate whether this statement is true or false.
Choose the research term that describes an extension of the t-test.
A. ANOVA B. chi-square C. t-test