Doris and Daniel work for AAA fitness centers. Doris is the CEO and Daniel is the head of marketing. They are working on a big ad campaign to get new members to join their gyms. Doris calls Daniel and tells him to spend $15,000 on TV ads. Daniel has not eaten for over 12 hours so he is having trouble concentrating on the conversation. As a result, Daniel thinks he hears Doris say "$50,000" on TV ads. Which concept of the communication model is highlighted in this scenario?
a. Increased noise
b. Individual hygiene factors
c. Increased chaos
d. Technology disruption
a. Increased noise
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A) Marketing information systems (MIS); MIS B) Management information systems (MIS); MIS C) Decision support systems (DSS); DSS D) none of the above
Power distance is described as ______.
A. the geographical distance between two people B. imagery to describe how strong the power a social class might hold C. a term to describe acceptance of inequality between social classes D. a metaphor frequently used in some cultures to downplay a social status
The application for registering a trademark with the Patent and Trademark Office ________,
A. must be made via a paper filing B. must be made electronically C. must be made via a presentation before a hearing board in Washington, DC D. can be made either by a paper filing or by an electronic filing
The performance management cycle is
a. The same as the employee life cycle b. Repetitious and monotonous c. An ongoing process of setting clear expectations, providing feedback, and documenting performance d. An ongoing process of telling the employee how they can do better