The best example of using owned media versus other forms in the PESO model is which one of the following?

a. Owned media offers the greatest amount of content control.
b. Owned media can spread to a widening audience.
c. Owned media allows for more content interaction.
d. Owned media can reach the largest audiences.


b. Owned media can spread to a widening audience.

Communication & Mass Media

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What is a tagline?

a. A pervasive brand b. A visual symbol a company uses to identify itself c. The material that displays an item's price in a store d. A short phrase typically used with a brand name or logo

Communication & Mass Media

The most effective of the three methods for reducing fear of public speaking is systematic desensitization.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which of the following is a potential drawback of using objects as visual aids?

A) The object may be too small, too big, or too difficult to handle. B) The object may not work properly. C) The object may be difficult to obtain. D) The speaker may look at the object rather than the audience. E) The speaker may be distracted by the object.

Communication & Mass Media

Martin Luther King's speech, "I Have a Dream," is an example of a _________ pattern of organization

A) ?wave B) ?topical C) ?spiral D) ?star E) ?spatial

Communication & Mass Media