An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. In terms of the communication model, the source of this ad is ________

A) Melina Kanakaredes
B) Ladies' Home Journal
C) readers who redeem the $1-off coupon
D) Maybelline
E) the target market to whom Melina Kanakaredes appeals


D

Business

You might also like to view...

At international trade shows it is unlikely that an actual sale will be finalized, but the opposite is true for domestic U.S. trade shows, sales are normally completed during the trade show

Indicate whether the statement is true or false

Business

Purchases often involve trade-offs across competing brands. Thus a consumer may have a relatively high attitude toward iPod but a slightly higher attitude toward a competing brand. In a choice situation, relative attitude is a strong predictor of behavior

Business

Discuss the various types of rating errors that may exist in performance evaluations.

What will be an ideal response?

Business

The facilities in a supply chain network must

A) at least maximize total logistics cost. B) at least equal the number that maximizes total logistics cost. C) at least equal the number that minimizes total logistics cost. D) at least minimize total logistics cost.

Business