What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?
What will be an ideal response?
There are five global marketing product and promotional strategies. (1) Sell the same home country product using the same home country promotion in a foreign country (product extension strategy). (2) Sell the same home country product using an adapted promotion strategy in a foreign country (communication adaptation strategy). (3) Sell an adapted home country product using the same home country promotion in a foreign country (product adaptation strategy). (4) Sell an adapted home country product using an adapted home country promotion in a foreign country (dual adaptation strategy). (5) Create a new product for a foreign market (product invention strategy). See Figure 6-4.
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When the Civil Rights Act was amended in 1991, one major change included:
A. removing compensatory and punitive damages B. adding compensatory and punitive damages C. lowering thresholds D. changing legally defensible arguments E. None of the above
At the optimal order quantity (EOQ), the total annual ordering cost is given by ______.
A. annual demand x EOQ/ordering cost per order B. annual demand + EOQ x ordering cost per order C. annual demand – EOQ – ordering cost per order D. annual demand/EOQ x ordering cost per order
Cumulative voting is permitted so the majority of shareholders can keep control of the board of directors
Indicate whether the statement is true or false
Jamie is a shoe designer. She developed a new type of high-heeled shoe at a reasonable price point. It is time to decide how the shoe should be distributed. Jamie knows that the shoe will require adequate service from retailers at the point of purchase. She should use an exclusive distribution strategy.
Answer the following statement true (T) or false (F)