Pick two of the various artifacts of organizational culture and apply them to a business setting.

What will be an ideal response?


*Stories are tales based on real organizational experiences that have been passed down to become
legends over time. Example: a business story to teach an employee
*Symbols are objects that express meaning about a culture. Example: How the staff dresses
*Rituals are formalized actions and planned routines. Example: Informal Friday afternoon question and
answer session
*Ceremonies are events that reinforce the relationship between employees and the organization
Example: Yearly award ceremony
*Organizational language are certain words or metaphors and expressions specific to an organization
Example: Calling everyone team names or nicknames

Business

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Which of the factors below inhibit high usage of telephone interviewing and CATI?

A) high illiteracy rates B) telephone directories that are incomplete and outdated C) multi-country studies can be conducted from a single location D) Both A and C are correct.

Business

When a firm engages in socially responsible activities with a prime focus on reputation:

A. it always loses employee loyalty. B. the measure of positive reputation gained is impossible to calculate. C. profits have to be sacrificed for social causes. D. social responsibility tends to become a form of social marketing.

Business

In the marketing communications process, a consumer request for additional information on a product is an example of ________

A) decoding B) noise C) feedback D) encoding E) viral marketing

Business

Answer the following statements true (T) or false (F)

1. Generally, the title page is the first page for most formal reports. 2. The title page serves to motivate the reader to read, interpret, and use the formal report. 3. Back matter is optional for a formal report. 4. Visual aids can be incorporated into the report proper or attached as back matter, depending on the material and on the audience.

Business