What is marketing analytics software and what is it used for?
What will be an ideal response?
Marketing analytics software is a software package that collects, stores, analyzes, and graphically presents data on each of the stages in the conversion of shopper to customer process on e-commerce sites. Marketing analytics packages help business managers optimize the return on investment on their Web sites and social marketing efforts, by building a detailed understanding of how consumers behave when visiting their Web sites. They help analyze where customers come from, what they do on the site, and which content is most appealing, as well as how users shop, add to their shopping cart, and whether they abandon their shopping cart. Marketing analytics also allows managers to measure the impact of specific marketing campaigns.
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Select the correct statement regarding the selling and administrative (S&A) expense budget.
A. The S&A budget is prepared before the cash budget. B. The S&A budget is prepared before the pro forma income statement. C. The S&A budget is prepared after the sales budget. D. All of the answers are correct.
Differences between nations are often less than differences within nations
Indicate whether the statement is true or false
After a college football game, a box score is produced detailing the number of yards passing and running, receptions made and the number of interceptions and fumbles lost (among other statistics). Using the characteristics of useful information (including relevance and reliability), please explain how this box score meets (or does not meet) the characteristics of useful information. How would the football coach use this information to prepare for the next game, decide which players to start, etc.?
What will be an ideal response?
Federal court diversity of citizenship jurisdiction can be established where the plaintiff and defendant are residents of different states and the amount in controversyexceeds _____
a. $50,000 b. $75,000 c. $100,000 d. $125,000