When developing advertising strategy for reaching children you should:
a.Remember that dads want to be involved more than moms
b.Use engagement that is culturally embedded and repetitive
c.Reconsider the approach you will have to take for damage control
d.Calculate the “nag” factor into the parental response rate
b.Use engagement that is culturally embedded and repetitive
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Successful practitioners using shared media will post information on the organization’s site according to which one of the following reasons?
a. post content to promote new ventures b. post content often to support website traffic c. post content to capture audience interaction data d. post content only when part of a campaign
Males who preferred being best friends with a male still saw their friendships with females as
being more caring, supportive, and trustworthy than their friendships with males. Indicate whether the statement is true or false
Case study research offers an in-depth focus on a particular "bounded system."
Indicate whether the statement is true or false.
The S in the R-O-S-I-E formula stands for strategies
a. True b. False