Firms are more capable than markets at coordinating highly complex tasks, while markets are more capable of providing high-powered incentives for entrepreneurship.
Answer the following statement true (T) or false (F)
True
Firms and markets, as different institutional arrangements for organizing economic activity, have their own distinct advantages and disadvantages. The advantages of a firm include the ability to make command-and-control decisions and coordinate highly complex tasks, while the advantages of the market include high-powered incentives and increased flexibility.
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"Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations. Profits sometimes suffer as a result. This is one of the challenges of ________ marketing
A) societal B) sense-of-mission C) consumer-oriented D) customer value E) innovative
Which of the following would LEAST likely be included in a firm's CRM system?
A) weekly sales call plans B) stress management techniques C) monthly planning calendar D) sales meeting notes E) customer information
Susan teaches many individuals and business professionals how and why social media are used, as well as what the benefits and challenges are to using social media. Of the four ebusiness challenges, which of the following is the most crucial challenge to consider before engaging in social media?
A. Adhering to taxation rules B. Ensuring consumer protection C. Identifying limited market segments D. Managing consumer relationships