Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why they buy, is referred to as
A. geographic segmentation.
B. behavioral segmentation.
C. psychographic segmentation.
D. socioeconomic segmentation.
E. demographic segmentation.
Answer: B
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The data definition language is used to insert special database commands into application programs
Indicate whether the statement is true or false
Which of the following concepts best characterizes the accrual basis of accounting?
a. Conservatism b. Matching c. Understandability d. Going concern e. Unit of measurement
Which is a true statement?
A. Impression management can be abused if not used properly. B. Impression management can turn into manipulation. C. Careerists will use self-promotion to advance themselves at the expense of others. c
Why are “before and after” sketches useful?
a. They show the effect of the company’s product or service on the customers’ lives. b. They show the potential for profitability. c. They show what can be accomplished with the initial investment. d. They show the status of the company in one year’s time.