He revolutionized advertising by instituting a cash-in-advance policy: _________________

Fill in the blank(s) with correct word


Benjamin Day

Communication & Mass Media

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The book discusses seven questions that a speaker can use to evaluate supporting material

Define three of the questions and discuss what happens if a speaker violates those specific questions. What will be an ideal response?

Communication & Mass Media

A ______ is any encounter a consumer has with your company or product

A) pitch B) message C) sale D) contact E) double jeopardy

Communication & Mass Media

The board met and agreed to some changes in operating procedures and performance benchmarks. The next day, the CEO sent a detailed email about the new policies to all company employees. Which kind of communication does this demonstrate?

A. downward B. upward C. horizontal D. outward

Communication & Mass Media

When preparing a speech for a public speaking class, watch out for topics that are ________, as the instructor may be tired of hearing about them over and over again.

A. overused B. vague C. politically correct D. controversial

Communication & Mass Media