One way public speaking and conversation are similar is that both

a. are formal.
b. are planned.
c. are audience-centered.
d. involve more clearly defined roles.


c

Communication & Mass Media

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Ethel is about to give a speech to an audience that is hostile to her point of view. She should ______.

a. use more personal examples b. switch from a persuasive to informative objective c. use more outside support d. cancel the speech

Communication & Mass Media

All of the following are effective means to persuade an audience EXCEPT

A) logical appeals. B) emotional appeals. C) demonstrative appeals. D) credibility appeals.

Communication & Mass Media

PR and research professionals use demographics for which of the following reasons?

a. to identify the cultural norms of a society b. to sort a population into smaller groups c. to measure the effects of campaigns d. to define the goals of media relations

Communication & Mass Media

Complementary and symmetrical conflict styles have been shown to produce

a. marriages that got back together after conflict. b. couples who find other mates while getting divorced. c. a greater percentage of divorces that are settled amicably. d. both “good” results as well as “bad” ones. e. divorces that only have the facade of politeness.

Communication & Mass Media