According to Silvia Knobloch-Westerwick, there are four types of media content attributes relevant to mood management. ________ involves the ability of content to arouse or calm emotion—to get us excited or to reduce stress

a. Absorption potential
b. Semantic affinity
c. Hedonic valence
d. Excitatory potential


d

Communication & Mass Media

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The Kodak brothers opened the first motion picture exhibition hall

Indicate whether this statement is true or false.

Communication & Mass Media

Communication is transactional, meaning each element is independent of the other elements

Indicate whether the statement is true or false.

Communication & Mass Media

Members of work groups in high-context cultures spend a lot of time getting to know one another before engaging in small group interaction

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following is NOT one of the strategies identified by Houston and Kramarae for resisting the process of muting?

A. developing a more representative language to capture women's uniquely gendered experiences B. studying diaries, journals, quilts, and other artistic expressions of women C. negotiating a shared language that can be understood by dominant and subordinate groups D. naming the strategies of silencing (e.g., ridicule, ritual, harassment)

Communication & Mass Media