How can you maximize the changes of a positive response in the close of a persuasive request for action?
A) Use the AIDA plan
B) Identify a specific and easy to follow course of action for the audience to take
C) Use the direct format
D) Include several attention getting devices
E) Gain credibility
Answer: B
Explanation: B) Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.
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