According to Lucien Matrat, creator of an international code of ethics for public relations, the first step in establishing public relations policies is harmonizing the interests of an enterprise with the interests of those on whom its growth depends. What does he say is the next step?

a. motivating publics
b. putting these public relations policies into practice
c. consulting the body of knowledge
d. developing a global public relations plan


B

Communication & Mass Media

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Fill in the blank with correct word

Communication & Mass Media

China has the earliest known text of rhetoric

Indicate whether the statement is true or false

Communication & Mass Media

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Answer the following statement true (T) or false (F)

Communication & Mass Media