The Home Depot entered the market as a store for professional and amateur plumbers, electricians, and carpenters. Then it introduced its garden centers
Next came its home design center that provides help with all kinds of interior decorating problems. Now it is enlarging its garden centers and hiring knowledgeable gardeners to staff these centers. The addition of more amenities and greater assortment can be best explained by which of the following?
A) the interconnectedness of the retail life cycle
B) the trend toward disintermediation
C) the success of off-price retailers
D) the wheel-of-retailing hypothesis
E) the 80/20 rule of retailing
D
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One purpose of a database system is the easy sharing of data. But this ease of sharing can also jeopardize security. Discuss at least three forms of access control designed to reduce this risk
According to your text, the ultimate goal of achieving customer satisfaction is
A. to increase brand recognition. B. to reduce consumer complaints. C. to attract new customers. D. to promote brand loyalty. E. to widen the target market.
Ford Motor Co. asks members of its target market to rate its cars and those of General Motors and Chrysler on a 7-point scale in terms of two dimensions (comfortable seats and engine power) so that it can establish a quadrant-grid map of these ratings. What type of analysis is Ford conducting?
A. positioning B. qualifying C. combining D. dimensional E. insight management
Describe the requirements that a table must meet to qualify as a relation
What will be an ideal response?