Many restaurants offer "early-bird specials" to dinner customers. These specials consist of a significant price reduction on selected menu items purchased before some pre-determined time, e.g., 6 p.m

Is such a practice a form of price discrimination? If so, what type?


"Early-bird specials" are indeed a form of price discrimination; specifically, third-degree price discrimination. In this case, the restaurant is dividing customers into two distinct markets; one consisting of people who prefer to eat dinner earlier and another consisting of people who prefer to dine later in the evening. It is also worth noting that the "early"group generally consists of senior citizens who frequently live on fixed incomes and, as such, are more sensitive to price. It is also routinely observed that senior citizens tend to prefer eating dinner earlier than their younger counterparts.

Economics

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