A push marketing strategy differs from a pull marketing strategy in that a push marketing strategy ________
A) is directed at end-users
B) is directed at channel intermediaries
C) is a form of direct marketing
D) uses social media and media advertising
E) aims to build awareness, attraction, and loyalty and to reduce search costs
B
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Rhoads Corporation is authorized to issue 250,000 shares of $50 par, 10%, noncumulative, nonparticipating preferred stock and 5,000,000 shares of no-par common stock. Prepare journal entries to record the following selected transactions that occurred during this year: Feb. 1Issued 10,000 shares of common stock for $30 cash per shareFeb. 15Exchanged 2,000 shares of preferred stock for equipment and merchandise inventory with market values of $80,000 and $30,000, respectively.
What will be an ideal response?
A market environment principally involves economic exchange whereas a nonmarket environment includes regulatory bodies
Indicate whether the statement is true or false
Which one of the following financial statements shows the end of the year cash balance for a business entity?
A) Income statement and statement of retained earnings B) Balance sheet and statement of cash flows C) Statement of retained earnings and statement of cash flows D) Balance sheet and statement of retained earnings
Which retail institution is most likely to appeal to a concentrated market segment?
a. department store b. specialty store c. conventional supermarket d. superstore