Why is determining the audience's level of knowledge about your topic and their psychological needs important?
Determining the audience's knowledge level helps you prepare the content of the presentation. The more the listeners know about your topic, the less background information you need to provide. Their knowledge level helps you pace yourself--slower if the audience is unfamiliar with the topic, faster if the audience has a working knowledge of the topic. Knowing the audience's knowledge level also helps the speaker plan the number and types of visual aids to use during the presentation.
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The audience's psychological needs influence your tone, examples, dress, and level of persuasion. If the listeners may be hostile or reluctant to accept your viewpoints, you will have to be especially persuasive and oversell your idea.
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