A thirty-minute or longer advertisement that looks more like a television talk show than a sales pitch is known as a(n) _____
a. advocacy advertisement
b. premium
c. trade sales promotion
d. infomercial
ANSWER: d
An alternative to a commercial spot is the infomercial, a thirty-minute or longer advertisement, which is relatively inexpensive to produce and air. Advertisers say the infomercial is an ideal way to present complicated information to potential customers, which other advertising vehicles typically do not allow time to do.
You might also like to view...
Unearned revenue is reported as a(n)
a. current liability on the balance sheet. b. contra-asset account on the chart of accounts. c. owner's equity account on the work sheet. d. asset on the balance sheet.
When brand equity is measured using the value of a brand based on input from consumers, such as familiarity, purchase considerations, customer satisfaction, and willingness to seek out the brand, the method is:
A) financial value B) market value C) revenue premium D) consumer value
Mintzberg identifies several types of political games actors in organizations play. What term does he use to refer to games which the dominant elites play against the lower status participants, in response to the former group’s games?
a. Expertise games b. Insurgency games c. Counter insurgency games d. Game playing
When you simplify a table for your report, you should do all of the following except
A) add a footnote to the table to inform readers when numbers are rounded up or down. B) round each percentage to its nearest whole when percentages total 100%. C) round down each number with a decimal less than 0.50. D) readjust every number in the table unless the total is 100%. E) round up an odd number with a decimal of 0.50.