What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment?
What factors can affect a consumer's moods in the shopping environment that are a) under the control of the marketer and b) not under the control of the marketer?
The two dimensions are pleasure and arousal. Factors that can affect a customer's moods that are under the control of the marketer are store design, music, television, programming, and other factors specific to the consumer. Factors that are not under the control of the marketer are the weather, current events, or personal occurrences in the consumer's life.
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Which of the following would least likely encourage the reader of a message for a claim to grant the claim?
A) Showing the reader how the organization is responsible for the problem B) Appealing to the reader's sense of fair play C) Appeal to the reader's sense of moral responsibility D) Being calm and reasonable E) Allowing the reader to choose the most appropriate resolution
In a process cost system, the cost attributable to abnormal losses that occur due to unexpected circumstances such as machine operator error should be assigned to:
a. Ending work in process inventory. b. Cost of goods manufactured and ending work in process inventory in the ratio of units worked on during the period to units remaining in work in process inventory. c. A separate loss account in order to highlight production inefficiencies d. Cost of good manufactured (transferred out)
From the statements below, which one BEST describes the current state of ethics in government?
A) Instances of conflicts of interest have decreased at the federal level. B) Surprisingly, no politicians were exposed for unethical practices in 2015. C) The hard right and the hard left are finally beginning to compromise. D) Politicians seem to be losing more ground in terms of trustworthiness and ethical values.
Technical reports usually follow a managerial format that emphasizes the _____________________
a. feasibility of the result b. methods used to gather data c. conclusions and recommendations d. cost of the report